Buyer playbook
Use this playbook before a Application Security Testing Software demo, renewal call, or shortlist meeting so the vendor has to answer pricing, implementation, evidence, and exit questions clearly.
This page is for a buyer who is close to a vendor call, renewal decision, migration approval, or shortlist meeting and needs a sharper private artifact before spending more time with sales teams.
| Candidate | Best use | Avoid if | Typical price |
|---|---|---|---|
| Veracode Application Risk Management | enterprise AppSec teams that need application risk management SAST SCA DAST API security manual testing program governance and partner-supported rollout | you need a lightweight repo scanner without enterprise AppSec program ownership | $90000 |
| Checkmarx One | enterprises that need Checkmarx One cloud-native AppSec platform with SAST SCA API security IaC container security and enterprise services | you need a simple open-source dependency scanner only or public self-serve pricing before evaluation | $85000 |
| Mend AppSec Platform | security teams that need Mend AppSec SCA SAST Renovate AI component inventory license policy and open-source risk governance across the SDLC | you need a point SAST scanner without dependency governance or license workflow | $70000 |
| Snyk AppSec Platform | developer-first security teams that need SAST SCA container IaC secrets code risk and AppSec governance with pricing paths for teams and enterprises | you need a non-developer workflow or cannot connect source code repositories | $60000 |
| GitHub Advanced Security | GitHub Enterprise teams that need code scanning secret scanning dependency review security campaigns and native pull-request security workflow | you need AppSec tooling independent of GitHub Enterprise or broad DAST-first coverage | $60000 |
| Semgrep AppSec Platform | DevSecOps teams that need Semgrep code supply chain secrets scanning custom rules AI-assisted triage and developer workflow inside SCM and CI | you need a full legacy enterprise AppSec suite with broad DAST services first | $45000 |
This playbook is a buyer-side decision aid. It is not legal, tax, financial, security, procurement, implementation, or compliance advice and does not guarantee savings, vendor performance, approval, rankings, traffic, clicks, leads, or sales.