Email Marketing migration risk checklist before you switch platforms.

Fast Use Case

This page is for a buyer who is close to a vendor call, renewal decision, migration approval, or shortlist meeting and needs a sharper private artifact before spending more time with sales teams.

Export and data shape

• Which Email Marketing records, attachments, comments, custom fields, automations, permissions, and audit trails can be exported before cancellation?
• Can the buyer test an export from ConvertKit Creator, Mailchimp Standard or the current vendor before committing to the new workflow?
• Which reports, IDs, approval states, historical activity, or files will be lost, flattened, or recreated manually?

Implementation and rollback

• What has to run in parallel until the new platform is proven?
• Which integrations, webhooks, accounting syncs, directories, or support channels break if object IDs or workflow states change?
• Who owns rollback if the new tool fails during the first live cycle?

Contract and renewal timing

• What notice period, auto-renewal clause, downgrade rule, data retention period, or support cutoff affects the switch date?
• Which implementation, onboarding, migration, support, storage, API, or overage fees are outside the quoted price?
• What written evidence should be collected before approving the switch?

Operational ownership

• Which internal owner signs off on roles, permissions, data cleanup, training, and final cutover?
• Which users or teams will lose a familiar workflow and need a written fallback?
• What public-safe information can be shared for a fixed-scope risk review without exposing contracts, credentials, logs, or customer data?

Public Product Context